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Ento: The Art of Eating Insects

I recently came across a post on design blog Core77 about the case study dubbed Ento. With the world’s  ever increasing demand for sustainable foods, four post graduates from the Royal College of Art and Imperial College London created Ento as a blueprint to introduce insects to the Western diet. the project intends to explore this new food source by “understanding human perceptions, using strategic design thinking, as well as through creating innovative and compelling experiences”. The project itself is an extremely interesting battle with the human psyche. Eating Bugs, Gross! At least thats what many people might think. This project is so interesting because they’re are so many obvious reasons why insects could be beneficial if chosen as an alternative food source in various countries, however it is the execution, marketability, and promotion of Ento that will be complicated. How can they convince people to eat insects? the problem then becomes a matter of identity, how can they make insects appear as food rather then the pests we have come to know and hate over generation and generation of human existence.

VIDEO >>Ento: The Art of Eating Insects



  1. rnigro wrote:

    As from what I understand insects do have some high nutritional values to them but to the western mindset they are still associated with the gag reflex so they will probably never catch on

    Friday, March 16, 2012 at 9:52 am | Permalink
  2. yvonne cramer wrote:

    Regardless of how good for you they may be I would never be able to eat those. The packaging looks really nice though.

    Friday, March 16, 2012 at 10:43 am | Permalink