I came across a really impressive blog that walks through the basics of how to design a brochure. No matter what level the designer is I think the blog goes over a number of things that everyone should keep in mind when making any sort of brochure for a client.
The blog was broken into six sections including, surprisingly, talk about the use of white space. This surprised me as I have watched design go from very crowded to very clean and I always forget that people are tending to lean more toward the clean look than crowded.
The writer really put some thought into selecting each sections of the blog because again, each section really could make or break the entire project. The sections were, “appropriate format, white space, quality printing, wise choice of colors, attention to typographic details, and use the right paper.” All of these things can turn the project from okay to great and vice versa.