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A great guide for brochures

I came across a really impressive blog that walks through the basics of how to design a brochure. No matter what level the designer is I think the blog goes over a number of things that everyone should keep in mind when making any sort of brochure for a client.

The blog was broken into six sections including, surprisingly, talk about the use of white space. This surprised me as I have watched design go from very crowded to very clean and I always forget that people are tending to lean more toward the clean look than crowded.

The writer really put some thought into selecting each sections of the blog because again, each section really could make or break the entire project. The sections were, “appropriate format, white space, quality printing, wise choice of colors, attention to typographic details, and use the right paper.” All of these things can turn the project from okay to great and vice versa.

 

 

Folds

5 Comments

  1. Treiman wrote:

    its interesting to see the diagrams in a pictoral list like this. you really get a sense of the design aspect beyond the content of the actual brochure. the packaging alone can say a lot about a company. this really puts that notion in perspective

    Monday, March 19, 2012 at 5:38 am | Permalink
  2. Golden Ninja wrote:

    This is a great resource! Thanks for sharing.

    GN

    Monday, March 19, 2012 at 9:36 am | Permalink
  3. walalami wrote:

    I love visuals like this, especially when you get that infographic vibe from them.

    I agree with what you said, about playing around with white space. It can definitely give off the wrong impression if used unwisely.

    Monday, March 19, 2012 at 5:13 pm | Permalink
  4. nkhang wrote:

    DD,

    This is indeed a very helpful tool when it comes to printing your original layouts and finding out how the finished, and printed project will look like.

    Thanks for sharing such valuable information, interesting!

    Monday, March 19, 2012 at 11:48 pm | Permalink
  5. bpaige wrote:

    Wow! this was an amazing blog.I am currently having to put together a brochure ‘catalog’ and I will strongly reference this blog when I’m putting it together. Thanks a lot, such a great post!

    Saturday, April 21, 2012 at 9:32 pm | Permalink