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8-bit Posters

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I stumbled upon this article a while back, and I’ve spent a lot of time contemplating the efficiency of having an 8-bit poster.  The only time I can think of it being appropriate to use an 8-bit poster is for a video game, or for the cover of a book about a video game.  I cannot see any of these posters being used as effective tools in convincing people to go see or buy a movie.  The 8-bit format gives them a very childish and distorted appearance, and because the format has always been connected to only video games, I feel like the posters would only be effective in appealing to a child’s senses (or someone who has grown-up with the 8-bit format).
The typeface used on all the posters is also pretty interesting.  Since there’s no deviation between all the posters in regards to the typeface, I can’t help but feel like there was a missed opportunity.  By not playing up the title, the posters rely heavily on the image to describe what the movie depicted is all about.  I honestly think changing the typeface would help make each individual poster strong and more engaging.


  1. ycramer wrote:

    I don’t think these would work for someone that didn’t already know the movie but oh my do I love the Jurassic Park one!

    Thursday, April 26, 2012 at 8:07 am | Permalink
  2. Bret Mueller wrote:

    These are definitely for the nostalgic factor, people who love these movies already. That, and people who are a bit older, i.e. they actually KNOW about 8-bit. Kids today might have no idea why they look the way they do, or even those movies! But overall I think they are awesome. That Jurassic Park one depicts one of the most famous scenes in that movie! Sweet!

    Tuesday, May 1, 2012 at 3:08 am | Permalink
  3. Treiman wrote:

    Referring to the nostalgia factor, these designs are good examples of designs that cannot ever be considered timeless. the designs only work as long as the knowledge of them exists. soon 8-bit graphic designs will become as obsolete as they’re respective technological reality has. Kids in a few years will have no idea what the term even means.
    Interesting thing to think about when designing for an audience while using specific trends and styles of their particular lifetime.

    Saturday, May 5, 2012 at 2:35 pm | Permalink
  4. rouellet wrote:

    I think the design could have been pushed further. I think it relies too much on the 8-bit fad that seems to have taken hold in the design world. Ok yes, I see you’ve used 8 bit characters to illustrate movies…and???? I think if more had been done with the typography it would have helped a lot. The typeface is the same in each poster which takes away from the unique aspects of each of the movies. I understand that these posters are a part of a series, but the illustrations ties them together already.

    Tuesday, May 8, 2012 at 12:17 pm | Permalink
  5. mguinand wrote:

    I like the idea of having an 8-bit poster, but if it’s a promotional poster for a movie it’s not very successful. The audience really needs to understand what the movie is about, and the 8-bit design is not working.

    Wednesday, May 9, 2012 at 10:12 am | Permalink
  6. Randall Parrish wrote:

    The oddly clean typeface on a relatively minimalist, 8-bit image feels slightly jarring. It’d be one thing if it was like box art from the 1970s where there was a border separating information from game art, but these want to be unified.

    I like the idea, but I feel like they should pump up that 8-bit feel. Give me some choppy text.

    Thursday, May 10, 2012 at 12:36 am | Permalink