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Film Design Sundries

    Hello fellow 395ers.  This essentially amounts to my first blog post. ever. anywhere…  
    One of my big interests is film, and so for this inaugural post I want to discuss graphic design in the film industry.  Below are a few examples of typical “For Your Consideration” advertisements that are currently flooding the pages of Variety and the like.  These ads are designed to promote any given film with the intention that whoever sees the ad will vote for said film when it comes time to fill out those Oscar ballots in early February. 
    I have included a link to more examples of “FYC” advertisements that are circulating this season and hopefully you can get a sense of the approach taken when designing a persuasive print ad for a film.  In the industry, the stakes are high during Awards Season, and the pressure for an ad campaign to match and exceed the success of its subject is intense.  Sometimes a good Oscar advertisement campaign alone can win the award, even for a so-so film. Recently these campaigns have become increasingly streamlined and elegant, mirroring the prestige of the film they represent. 
    See how your favorite film of the year is being marketed…and enjoy!  An extensive stockpile of samples at http://awardsdaily.com/FYC/gallery/ Browse by film, studio, category, etc.
    There Will Be BloodNo Country for Old Men

The Bourne Ultimatum 

3 Comments

  1. Sarah wrote:

    Homer est devenu tout à fait caréné et élégant.

    I agree that most of the advertisements follow certain patterns…even the cartoon movies. Leave it to the Simpsons Movie to mock this phenomenon.

    Saturday, February 2, 2008 at 10:26 am | Permalink
  2. ben wrote:

    It does seem like these ads do all follow the same guidelines. The image is the standout with typography there to support it but never surpass it, and the emphasis being mainly on the films “star power”. With film being a visual medium it makes sense that these ads would attempt to intrigue you through the image presented.

    Sunday, February 3, 2008 at 9:46 pm | Permalink
  3. wdc wrote:

    I think it is important to point out that after seeing these ads merely once or twice, when you see part of the ad or you glance by it or even channel surf and switch over that channel, you know what the movie is for, and maybe even what it’s about and when it’s release date is. I am not good with most actors and actresses names’ but when there is an impressive and appealing and capturing picture, font, color, etc used I can remember almost any ad. The Bourne Supremacy is a good one even though there are 40 different Bourne something movies, I know immediately by a quick glance at the blue background and the actor’s face which set of movies it comes from. Maybe this is because I am super detail and a bit design savvy (or so I’d like to think) person, but even younger kids or middle aged people I believe remember the ads that spark their interest even if they wouldn’t ever go see that movie. The film The Grudge, compelling and strage image (kind of like the image from Saw I-4), I don’t do scary movies so I didn’t run and see the Grudge, but I will always remember the ad for it. The ad for the movies Kill Bill or the one for James Bond’s 007 movies. I’m sure if you’re reading this you are at the same time seeing the ads in your head. Isn’t that cool? We as designers have so much power over movies, music, anything visual and if we do a good job it’s can be a lasting impression for years and years to come. Go us!

    Saturday, February 9, 2008 at 10:14 am | Permalink