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Ad campaign: breakup

My inspiration from this was to take things that are thrown away during a breakup and make them interesting visually, then combine them to create a story. The ad is for an online dating company to convey the message that it is time to move on. I thought it would add an interesting touch to the series if it was hand-signed like a breakup letter. To add mystery, I would like to do a series of these without the site being explicitly stated.