I’m still pretty new to branding and have a lot to learn. The company is a Spanish snowboarding manufacturer aimed at women. I chose the bear and the Spanish name Oso. The prints are meant to be modern and chic without being too fussy. (I hate when products aimed at women are plastered in pink and flowers.) I was inspired by geometric and organic forms, and I did use some pink and flowers, but I am giving myself a pass because they don’t dominate the designs. It was difficult deciding how to distinguish the boards for purchasing, so I selected Spanish names. I’m still trying to decide if more information is necessary and whether I should add more pages defining the brand or keep it simple.