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A designer named Andrew Kim has created a new concept for Coke products.  Though the original bottle has the familiar  shape we are all used to and comfortable with, Kim’s design is a fresh new look as well as eco friendly. A sight called Inhabitat: Design Will Save the World, blogger Trey Farmer states, “Kim claims that the new design has the potential to eliminate the carbon footprint of shipping 320 million bottles a year.”   New features of the bottle include a rectangular shape, the ability to collapse, and created from a sugar based bio plastic.  The shape and the ability of the bottle to collapse creates it easier to transport and fit neatly with other bottles.  I honestly think this is a great idea and would like to see how well the public reacts to the change if the concept goes through.

Read more: Collapsible, Biodegradable Coke Bottle Proves it’s Hip to Be Square | Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building

One Comment

  1. Bret Mueller wrote:

    I think this is a great idea, but do not think that it will catch on at all. First of all you’d have to change cup holders everywhere, that would mean that no only cars, but everything with cup holders would have to revamp their machines and design around these containers. Second, they are not easy to hold for “on the go” like people have gotten used to with the bottles today. I understand its like a milk carton, or a “fiji” water bottle, but I’m not sure how easily the public would react to this sort of change. They like things the way they are and a complete change throws them off, maybe we can slowly introduce this design…for the publics sake.

    Tuesday, May 15, 2012 at 2:31 pm | Permalink