A designer named Andrew Kim has created a new concept for Coke products. Though the original bottle has the familiar shape we are all used to and comfortable with, Kim’s design is a fresh new look as well as eco friendly. A sight called Inhabitat: Design Will Save the World, blogger Trey Farmer states, “Kim claims that the new design has the potential to eliminate the carbon footprint of shipping 320 million bottles a year.” New features of the bottle include a rectangular shape, the ability to collapse, and created from a sugar based bio plastic. The shape and the ability of the bottle to collapse creates it easier to transport and fit neatly with other bottles. I honestly think this is a great idea and would like to see how well the public reacts to the change if the concept goes through.