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About New iPhone5 design

I used iPhone since they released iPhone 3G in 2008. I loved Apple’s products so I bought most of them. However, new iPhone 5 released a few days ago, and I changed my mind because I expected more than just upgrade version of iPhone 4. I had chance to see iPhone 5 it was very impressive. Even though, the design was just one line longer than the previous version. It was light weight, and fast. I realized that Apple maybe already knew about the customer’s expecting more but they decided not to change the design. How can it be simpler? I think that is why apple want to protect their design through infringement case with Samsung concluding last month. I think they will not change the design at least few more years in iPhone series because that is the iPhone design. If there is new phone design coming in then it would be a different name.