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Business Card 180




Do you ever check the back of business cards? Business cards are a very powerful tool that can create opportunities and even generate jobs. They have been around for centuries, connecting people to potential employers, and employers to potential employees.

Multiple businesses, especially those in the service industry, have begun to follow a trend to incorporate elements on the often overlooked back side of the card. Objects such as coupons, offers, and testimonials, between others, are making an appearance on the reverse of cards.

As graphic designers, we are also in the service industry. In other words, our product is the work that we provide to the employer. With this being the case, should we also include content in the back side of our personal business cards?

This is a space that literally doubles your previous canvas for information inputting, even though it might be often overlooked. You can use this space to prove to the potential client that you can work well with 2-sided prints, as well as incorporating unusual elements into your design.

With that being said, please do not include coupons or offers in the backside, as it will only devaluate the career. Also, remember not to include any vital information in this space, as it might be completely ignored.

This Pencil Test Might Make You Cry

When I was little, I was unhealthily obsessed with Disney animated movies. I would explore the extra features on DVDs and eventually came across the deleted scenes. Since these scenes were deleted fairly early on in the production, most of them were never colored or were fully rendered. Rather, they were done as pencil tests. A pencil test is created so that animators can see what their animation looks like in motion before the drawings get sent off to be inked, colored, and eventually shown in the finished movie.
One of my personal favorite pencil tests is the transformation scene from Beauty and the Beast. I believe it will go down in history as an icon of character animation. This scene is probably one of the most expressive animations ever created. All the rawness, emotion, hard work, blood, sweat, and tears that went into the drawings is palpable. If you are studying animation, I highly recommend you watch this scene several times and study this masterful work.

What is Your Art Process?

At the start of every art project, I’m usually in pajamas with a cup of tea checking out Donald Trump’s twitter account instead of gathering ideas on Pinterest. Yes, I am a procrastinator when it comes to designing something innovative and unique. I have done logo designs after logo designs for as long as I can remember. Deadlines really don’t bother me so I don’t have that sense of urgency to finish something fast. Besides, I don’t think you want to rush designing something that you might regret later. My design process usually start with a pen and a paper napkin. I would doodle something while I eat my instant noodle. When I find the right doodle, I would get my sketchbook and refine that drawing. After drawing a good amount sketches, I would go into the kitchen and cook some bacon. I feel that I need to let those ideas and sketches “marinade” for little bit before I jump on the computer to start the vectorization process. Who knows? I might come up with a new idea or decide to make a change while the bacon is sizzling on my stovetop. At last, it’s time to decide on which sketch I would turn into a beautiful vectorized artwork while I devour that delicious bacon.

Squirrel and Hedgehog: A North Korean Cartoon

Propaganda is everywhere in North Korea, even in cartoons. They have to entertain the kids some how, so we have “Squirrel and Hedgehog.” This show is a huge metaphor for North Korean military and some countries. Squirrel and hedgehogs are North Korean, wolves are American, weasels are Japanese, and mice are South Korean.

Even though this is a kids show, it is not afraid to show violence. We see characters getting shot, impaled, burned, and even getting melted by a robot (I am not making that up.)

I should hate this show, but I actually love it. Even though there are only a few episodes that are subtitled, the episodes are very well written and the characters are fully developed and very likable. There are a few times where the show will throw logic out the window. There is one scene where the main character is observing some wolves training and sees four wolves throw a jeep 60 FEET INTO THE AIR. According to North Korea, the American military can totally do that!

If you are thinking about watching this show, here is a warning. DO NOT GET TO ATTACHED TOO IT. Why? Because there are only 32 episodes available on Youtube and it ends with a cliffhanger and it is driving me nuts!

The Marine Corp’s Logo


The United Stares Marine Corps (USMC) owns the logo that portrays an eagle standing on the top of a globe and there is an anchor piercing through the globe. These symbols are a representation of something very important and they all have something in common: the marines are always ready and always faithful (semper fi) whether in air (eagle), land (globe) and sea (anchor). The eagle represents America as well. The anchor also represents the Marines’ close ties to the Navy, as they have served under the Navy for many years.

The design of the Marines’ logo is astonishing. The designer had to problem-solve and understand how to place three different elements (eagle, anchor and globe) into one logo by making the logo appear majestic and proud as to represent the Marine Corps. These three symbols flow well together to show who the Marines truly are and what their mission as a military force is. The Few. The Proud. The Marines. There are two types of people in the world: those who are Marines, and those who want to be.


Not-So-Enchanting Enchanted Objects?

Over spring break, I went to see the new Beauty and the Beast movie. Having grown up with the animated version, I struggled with accepting the redesigns for some of the characters, namely Mrs. Potts, Chip, Lumiere, and Cogsworth. I was leery of their designs, but I went into the movie with an open mind, and I’m glad I did. Having had a chance to get used to these characters over the course of the two hour movie, I realized it makes more sense for them to look to look the way that they did. Had Mrs. Potts looked exactly the same, it would not have translated well, and she would have ended up looking super cartoonish. While she, Chip, Lumiere, and Cogsworth might have looked awkward to begin with, given more context now, they fit the rest of the movie aesthetically and they are believable as real objects that aren’t secretly people.



Google | Blog #6

In 1998, Google launched their first logo: a serif, multicolored typeface. September 2015, Google introduced their new, fresh, sans serif typeface, keeping the same multicolored palette. This was no simple change. In fact, it was the talk of the design community for quite some time. Was this flat, rounded, minimal logo still staying true to Google’s brand? Or was this change influenced by popular trends? Personally I like the upgrade. The logo in itself it clean, and the typeface’s roundedness reflects the playfulness of Google. Although it may have taken a hit from some people, who cares? It’s Google!


Feline Furniture Design

by Kelsey Johnson

When are we going to see Ikea, Cb2, West Elm and Target come out with cat-friendly furniture designs? It is hard to be a cat owner and aesthetically conscious. Many furniture pieces that cater towards form tend also have functional dilemmas for cat owners. We resort to ugly, practical pieces or retaining shredded upholstery out of fear that the new chaise might also serve as scratching posts. There is so much out there in the home-design industry. It is competitive and ever evolving. But why is it that pretty and practical furniture is hard to come by for cat owners? So it appears that those expensive, clunky and carpeted cat trees are the best thing that furniture designers have been able to come up with. In the United States, 1 out of every 3 people own cats. Why are these things mutually exclusive? And finally, below. Where cat-considered design might coexist. Singapore.

Here, look at how Singapore does cat-friendly design.

Thank your friendly neighborhood designer, please

I’m sure you’ve all seen those Buzzfeed articles and reddit pages about bad designs, and laughed about those silly mistakes. But these articles bring to light the issue of how important graphic designers are these days. Without designers, we’re left with words spaced in not-so-appropriate ways and magazine layouts that implicate the Queen as a witch.

Graphic designers play an important role in our society, a role that is often overlooked. You guys create things that people look at every day, from movie posters to cereal boxes, and from coffee cups to apps for logos. As someone who is not a designer, I appreciate all the work that is put into creating these things. Without you, we’d all be left to fend for ourselves, and well, you’ve seen the atrocities that occur when that happens, haven’t you?

Inspiration or Stolen Work?

One of the most helpful resources designs have is each other. Where is the line between inspiration and theft? This question is certainly up to interpretation.  The website could be used an inspiration, but artists and designers could also easily take a concept from online and claim it as their own. This possibility potentially takes away from a majority of the work designers do. We are problem solvers; when we find the solution and apply it to our own problem, we eliminate the need for ourselves. While browsing through others artwork may resolve create creativity blocks, it prevents the designer from learning about the process of the design. While the website  can be used as an excellent inspiration resource, it can also often times leave artists uncredited. The internet has always brought many pros and cons to the world of art and while certain people’s use of it is not always a right answer, it is still possible to use good judgment.