Do you ever check the back of business cards? Business cards are a very powerful tool that can create opportunities and even generate jobs. They have been around for centuries, connecting people to potential employers, and employers to potential employees.
Multiple businesses, especially those in the service industry, have begun to follow a trend to incorporate elements on the often overlooked back side of the card. Objects such as coupons, offers, and testimonials, between others, are making an appearance on the reverse of cards.
As graphic designers, we are also in the service industry. In other words, our product is the work that we provide to the employer. With this being the case, should we also include content in the back side of our personal business cards?
This is a space that literally doubles your previous canvas for information inputting, even though it might be often overlooked. You can use this space to prove to the potential client that you can work well with 2-sided prints, as well as incorporating unusual elements into your design.
With that being said, please do not include coupons or offers in the backside, as it will only devaluate the career. Also, remember not to include any vital information in this space, as it might be completely ignored.