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Tag Archives: branding

Three Questions to Ask before Rebranding: NSU As a Case Study

This summer, I got to attend a conference session at Norfolk State University in which an NSU marketing team shared the rebranding process they underwent last year. The university went from an outdated logo to a well-thought-out visual identity. The NSU rebranding team shared a few key questions they asked themselves to ensure the final […]

Dropbox Update was Made for Designers

As a graphic designer and a student, I can appreciate the branding update to the file sharing and storage website, Dropbox. The overhaul went into effect October of 2017 and included an updated logo, typeface, color palette, and visual design for the website. The company’s design release page focuses a lot on the idea of […]

The Importance of Design When “Yes” Isn’t Enough

If I asked you to name the best examples of strong branding, I’m sure the first place your mind goes to isn’t college acceptance packets. Interestingly enough, however, if you take a look back at your acceptance packets, a lot of them will have really strong visual and verbal identities. Why is this? Shouldn’t a […]

How to Inspire Anarchy with Logo Design

In 1970s, in Great Britain, young artists and musicians worked together to spark a political movement of anarchy. One example of such a relationship is the punk band Crass and graphic designer David King. While the rebellious musical style of Crass inspired chaos, the band members of Crass—Steve Ignorant, Penny Rimbaud, Eve Libertine, and Joy […]

The Pure Genius of Apple Branding

For an ad to be effective, it just needs 10 seconds. Five seconds to hook a viewer’s attention, and five seconds to read the ad. If the ad fails to do that, it just becomes background noise for the viewer. On a daily basis, the average person sees over 65,000 ads a day. The ads that get […]

The Pen Tool

Yes. The dreaded pen tool. Both friend and foe and more often than not it is the latter. When you are first introduced to the pen tool it seems simple enough but that’s until you want to attempt the most stupid shape on earth. Hello Kitty’s head. But seriously there are some forms such as […]

IHOP’s New Logo

  Like many major food chains in the recent year, IHOP (also known as the International House of Pancakes) revamped its brand starting with the redesign of its 21 year-old logo. The reason for the change: it looked like a frowny face. That’s pretty much the main catalyst for turning that frown upside-down in this […]

Label Influence

When a food or drink label catches your eye, are you inclined to buy it? I must admit I am. I bought this bottle of wine because of how the label looks. (OK, OK, I admit I also bought it because I like a glass of Chardonnay now and then!) While some labels like to […]

Is Graphic Design really needed?

In this age of technology, to include Google, YouTube, and more, anyone who wants to do something, say design a logo, can look it up on the web or buy a program at the store; sit down, take some time to absorb the info, and, Voila!–they are graphic designers. What’s the big deal about it […]

15 “Most Creative” Food Packaging Designs

It’s time to take a break and get a good chuckle out the 15 “most creative” food packaging designs ( I do not believe these are the MOST creative packaging, or even come close, since most of these “creative” ideas make you chuckle:  the tea bangs hanging on mini hangers (which is darling) and bread buns […]