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Tag Archives: branding

The Pen Tool

Yes. The dreaded pen tool. Both friend and foe and more often than not it is the latter. When you are first introduced to the pen tool it seems simple enough but that’s until you want to attempt the most stupid shape on earth. Hello Kitty’s head. But seriously there are some forms such as […]

IHOP’s New Logo

  Like many major food chains in the recent year, IHOP (also known as the International House of Pancakes) revamped its brand starting with the redesign of its 21 year-old logo. The reason for the change: it looked like a frowny face. That’s pretty much the main catalyst for turning that frown upside-down in this […]

Label Influence

When a food or drink label catches your eye, are you inclined to buy it? I must admit I am. I bought this bottle of wine because of how the label looks. (OK, OK, I admit I also bought it because I like a glass of Chardonnay now and then!) While some labels like to […]

Is Graphic Design really needed?

In this age of technology, to include Google, YouTube, and more, anyone who wants to do something, say design a logo, can look it up on the web or buy a program at the store; sit down, take some time to absorb the info, and, Voila!–they are graphic designers. What’s the big deal about it […]

15 “Most Creative” Food Packaging Designs

It’s time to take a break and get a good chuckle out the 15 “most creative” food packaging designs ( I do not believe these are the MOST creative packaging, or even come close, since most of these “creative” ideas make you chuckle:  the tea bangs hanging on mini hangers (which is darling) and bread buns […]

Is Creativity in the Work Place Necessary?

So you have a new project and you need to get those creativity juices going, but you’re stumped on ideas. Read NPR’s article “How Creativity Works’: It’s All In Your Imagination“. It’s an interview with Jonah Lehrer about his book “Imagine: How Creativity Works.”  Lehrer argues that creativity, whether you’re “writing a Shakespearean tragedy, or trying […]