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Tag Archives: business

3 Reasons to be Happy as a Designer

It’s Thanksgiving and there is a lot to be thankful about. Whether you are just now starting off as a student, or already have an existing career in the field, there are plenty of reasons to be happy as a graphic designer! 1. You get paid for being creative. While design is a procedural discipline, […]

Judging a Book by its Cover

When a person first sees an eye-catching book cover on a bookshelf in a store or a library, the cover gives the potential reader an impression. Whether the cover is for a Biology 103 textbook, a popular new thriller novel, or a fashion and beauty magazine for teens, the individual focuses their attention on these […]

You Need Some Space. No, Really.

Whether you work in an office or at home, the design of your workplace influences your productivity. As expressed in the Harvard Business Review article, “Employees Perform Better When They Can Control Their Space” by Diane Hoskins, “an optimal physical environment can serve as a foundation for an effective workforce.” By taking this into consideration, […]

The Total Package

When walking across the cereal aisle of a grocery store, shoppers are enveloped in a colorful sea of options. Some individuals already know right away what brand of cereal they want specifically. Other customers simply do not have the time to compare the pros and cons of products, so they result to judging by the […]

And the 2017 PANTONE Color of the Year Is…

Announced annually, PANTONE unveils the Color of the Year each December. The corporation explains that the thoughtfully selected color is “a color snapshot of what [they] see taking place in our global culture that serves as an expression of a mood and an attitude.” This year’s chosen shade has been characterized as “a fresh and […]

Where Graphic Design Meets Social Media

How often do you check your social media every day? According to an article written by Lauren Davidson, a digital reporter at The Telegraph, “the average person has five social media accounts and spends around 1 hour and 4 minutes browsing these networks every day.” So what does this mean for designers? As social networking sites […]