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Tag Archives: Color

Don’t Be Afraid of Color!

Don’t be afraid of color! I recently read Michael Bierut’s essay Chromatophobia, which tells the story of when he realized he had a fear of color, and it made me contemplate how complex color really is. With over 10,000,000 colors we can see, there are even more color combinations—and yeah, that can be pretty overwhelming. […]

Why Color Matters

I recently read an article by Jill Morton called “Why Color Matters”. The article is more or less a bullet list of statistical research about circumstances where improvement in human acknowledgement, recognition, and understanding of any visual media is directly correlated to color. The article is not very well organized or in any way an […]

Color and Typography really are Important

This article talks about how there is a direct correlation between typography and color, and how people (the audience) responds to it. The article also explains things about the do’s and do not’s of color and typography when used in a public setting. The first thing people need to learn about is the color wheel […]