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Tag Archives: colors

INCA Brand Identity

Fieras Estudio and Jorge Luis Campozano recently created a brand identity and packaging design for INCA, a tea brand. The designs for this brand are inspired by the divine figures Pachamama, Inti, and Viracocha from the Inca culture and religion. These figures were paired with specific flavors that complement what the deities represent and stand […]

And the 2017 PANTONE Color of the Year Is…

Announced annually, PANTONE unveils the Color of the Year each December. The corporation explains that the thoughtfully selected color is “a color snapshot of what [they] see taking place in our global culture that serves as an expression of a mood and an attitude.” This year’s chosen shade has been characterized as “a fresh and […]