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Tag Archives: design

Intuit: How Design-Thinking Drives Business

“Talking and thinking about design wouldn’t accomplish much if it didn’t show up in our products.” -Brad Smith Now more than ever, our world as consumers is oversaturated with options. How does a company stand out? For Intuit, the financial technology company of Mint and TurboTax, success comes from being a design-driven company. Realistically, most […]

Happy Inktober!

It’s officially October! You know what that means right? No—not just colorful leaves, rain boots, and pumpkin spice lattes. It’s Inktober! Every October, artists and designers around the world participate in the Inktober drawing challenge by creating one ink drawing every day for the entire month. Created in 2009 by illustrator Jake Parker, Inktober’s goals are […]

And the 2017 PANTONE Color of the Year Is…

Announced annually, PANTONE unveils the Color of the Year each December. The corporation explains that the thoughtfully selected color is “a color snapshot of what [they] see taking place in our global culture that serves as an expression of a mood and an attitude.” This year’s chosen shade has been characterized as “a fresh and […]

The Importance of Design When “Yes” Isn’t Enough

If I asked you to name the best examples of strong branding, I’m sure the first place your mind goes to isn’t college acceptance packets. Interestingly enough, however, if you take a look back at your acceptance packets, a lot of them will have really strong visual and verbal identities. Why is this? Shouldn’t a […]

3 Ways to Stay Motivated as a Graphic Designer

                    It’s no secret that it can be easy to feel pressured, drained, and overwhelmed as an active designer. However, by following three, miniscule steps, you can kick-start your motivation and creative energy levels in no time. 1. Find Your Work Flow Do you consider yourself […]

Can Traveling Make You a Better Designer?

Pack your bags and grab your passports, because it’s time to give your new and upcoming designs a fresh, global touch. No matter what your goal as a designer is, embarking on an adventurous journey will offer infinite, inspiring opportunities that are simply too enriching to resist. Discovering the world allows us to unleash more […]

Falling into the Star Wars Trap

Spider-Man: Homecoming. For a movie so good, how could Sony have released a poster so bad? In the words of one angry Twitter user, it looks like Sony “let a first-year design student use Photoshop Elements” to create the official one sheet. Ouch. The first thing that came to mind when I saw the poster […]

A Jack of all trades, but a Master of none

  Is it better to become excellent in one particular area of design/art, or to have experience in multiple fields? Should a designer be content with being the best in illustration, or educate themselves in things such as typography, painting, photo manipulation and 3D design, even when he won’t be at his best in any […]

Better to see in Black and White

Here’s a tip for anyone who are unsure on their logo design, or any project they find themselves working within their future. Take your design and simply change it to a grayscale color-scale, and see whether it still works when the color saturation is removed. It is helpful to see the color harmony at work […]

Hi, I’m A Designer and I am NOT A Perfectionist

Through out my education as a graphic design student, I have heard professors and colleagues tell me that “graphic designers need to be perfectionists.” I am the complete opposite of a perfectionist and have no desire to become one. I like messy designs as much as I like looking at clean ones. I consistently fail […]