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Tag Archives: graphic design

Three Questions to Ask before Rebranding: NSU As a Case Study

This summer, I got to attend a conference session at Norfolk State University in which an NSU marketing team shared the rebranding process they underwent last year. The university went from an outdated logo to a well-thought-out visual identity. The NSU rebranding team shared a few key questions they asked themselves to ensure the final […]

What Does “Breaking the Rules” Mean?

How many times have you seen a list of design rules that ends with, “You’ve got to learn the rules before you can break them”? This advice is rarely well-explained, and it’s a bit confusing, because ignoring design rules haphazardly results in something atrocious like this: Which rules should be broken, and why does design […]

What Fantasy Book Covers Look Like Today

Classic fantasy book covers are instantly recognizable. A sweeping painting of a landscape that features one or two of the main characters, overlaid by an outlined, garishly colored title, is what readers traditionally expect from fantasy book covers. But popular taste and design capabilities have changed over the decades. If you look through lists of […]

Don’t Overlook Your Nonvisual Senses

There’s a legitimate emphasis in graphic design on visual elements. The visual design of a poster or book cover is usually noticed first, but there is so much in the world that is not conveyed through sight. Designers have to consider how all five senses, working together, influence the final product. First, tactility, texture, and […]

Why There Are So Many Apps in the Adobe Creative Suite

Let’s say you have a design project with illustrations, photo editing, and a few paragraphs of text. If you have the Adobe Creative Suite, there are several apps that could help with one or more of those tasks, including Photoshop, Illustrator, InDesign, Lightroom, and Bridge. These apps are all used for photo editing and design. […]

Gifts for Graphic Designers!

It’s officially Christmas season! Whether you’re shopping for a graphic designer in your life or just looking for fun and creative gifts, here’s a list of my top five favorite design-inspired gifts. The Slate 2.0 Lapdesk: Whether you’re working from your bed or the couch, Slate’s laptop desk protects your laptop from heat and even […]

3 Reasons to be Happy as a Designer

It’s Thanksgiving and there is a lot to be thankful about. Whether you are just now starting off as a student, or already have an existing career in the field, there are plenty of reasons to be happy as a graphic designer! 1. You get paid for being creative. While design is a procedural discipline, […]

Judging a Book by its Cover

When a person first sees an eye-catching book cover on a bookshelf in a store or a library, the cover gives the potential reader an impression. Whether the cover is for a Biology 103 textbook, a popular new thriller novel, or a fashion and beauty magazine for teens, the individual focuses their attention on these […]

Why I Chose University Over Art School

“So what made you decide to go to Mason instead of an art institution?” It’s my third year at George Mason, and I’ve gotten that question more times than I can count. When I was a senior in high school deciding on what college I wanted to attend, I definitely spent a lot of time […]

Just Your Type

When looking at graphic design, many people tend to overlook and forget about the thoughtful details that go into making a particular work successful. Typography especially, is a game-changer in the design world, and has the power to effectively impact a target audience. Understanding the importance of typography is essential for new and upcoming designers, […]