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Tag Archives: logo design

The Art of Fake Design

What’s the sneakiest, most successful kind of design? The kind you don’t even think about. The kind you simply accept, even when the reality before you fits in a box. That is the beauty of design, that is, its beauty lies in its ability to be invisible; to slip through the cracks of our subconscious […]

Bring Back the Fun!

Minimalism; straight, perfect lines and geometry; flat, bold colors with no sketchiness to be found. These are the attributes we assign to high-end design. Design that evokes prestige, class, and a coolness like marble. Design that transports you into The Devil Wears Prada universe where you’ll either soar or get stamped under a thin, stiletto […]

CVS/Pharmacy Gets a Heart

CVS/Pharmacy has a new heart to greet its customers. Before making the change to multiple storefronts, CVS had a simple cherry red text on the outside of each store. The text was effective and fit with the theme of the business perfectly. When you drove by the sign was easily visible because of the bright […]

INCA Brand Identity

Fieras Estudio and Jorge Luis Campozano recently created a brand identity and packaging design for INCA, a tea brand. The designs for this brand are inspired by the divine figures Pachamama, Inti, and Viracocha from the Inca culture and religion. These figures were paired with specific flavors that complement what the deities represent and stand […]

Three Questions to Ask before Rebranding: NSU As a Case Study

This summer, I got to attend a conference session at Norfolk State University in which an NSU marketing team shared the rebranding process they underwent last year. The university went from an outdated logo to a well-thought-out visual identity. The NSU rebranding team shared a few key questions they asked themselves to ensure the final […]

Stranger Things: Iconic Design

Stranger Things, a Netflix original series, has been sweeping the nation. The series is not just a thrilling, 80’s inspired science fiction…The show also has a fantastic opening mark. Stranger Things has a brilliant animated, red neon logo. This visual identity for the thriller was actually inspired by Stephen King’s famous book covers. During the creation […]

How to Inspire Anarchy with Logo Design

In 1970s, in Great Britain, young artists and musicians worked together to spark a political movement of anarchy. One example of such a relationship is the punk band Crass and graphic designer David King. While the rebellious musical style of Crass inspired chaos, the band members of Crass—Steve Ignorant, Penny Rimbaud, Eve Libertine, and Joy […]

The Pen Tool

Yes. The dreaded pen tool. Both friend and foe and more often than not it is the latter. When you are first introduced to the pen tool it seems simple enough but that’s until you want to attempt the most stupid shape on earth. Hello Kitty’s head. But seriously there are some forms such as […]

IHOP’s New Logo

  Like many major food chains in the recent year, IHOP (also known as the International House of Pancakes) revamped its brand starting with the redesign of its 21 year-old logo. The reason for the change: it looked like a frowny face. That’s pretty much the main catalyst for turning that frown upside-down in this […]

Label Influence

When a food or drink label catches your eye, are you inclined to buy it? I must admit I am. I bought this bottle of wine because of how the label looks. (OK, OK, I admit I also bought it because I like a glass of Chardonnay now and then!) While some labels like to […]