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Tag Archives: logo design

Three Questions to Ask before Rebranding: NSU As a Case Study

This summer, I got to attend a conference session at Norfolk State University in which an NSU marketing team shared the rebranding process they underwent last year. The university went from an outdated logo to a well-thought-out visual identity. The NSU rebranding team shared a few key questions they asked themselves to ensure the final […]

Stranger Things: Iconic Design

Stranger Things, a Netflix original series, has been sweeping the nation. The series is not just a thrilling, 80’s inspired science fiction…The show also has a fantastic opening mark. Stranger Things has a brilliant animated, red neon logo. This visual identity for the thriller was actually inspired by Stephen King’s famous book covers. During the creation […]

How to Inspire Anarchy with Logo Design

In 1970s, in Great Britain, young artists and musicians worked together to spark a political movement of anarchy. One example of such a relationship is the punk band Crass and graphic designer David King. While the rebellious musical style of Crass inspired chaos, the band members of Crass—Steve Ignorant, Penny Rimbaud, Eve Libertine, and Joy […]

The Pen Tool

Yes. The dreaded pen tool. Both friend and foe and more often than not it is the latter. When you are first introduced to the pen tool it seems simple enough but that’s until you want to attempt the most stupid shape on earth. Hello Kitty’s head. But seriously there are some forms such as […]

IHOP’s New Logo

  Like many major food chains in the recent year, IHOP (also known as the International House of Pancakes) revamped its brand starting with the redesign of its 21 year-old logo. The reason for the change: it looked like a frowny face. That’s pretty much the main catalyst for turning that frown upside-down in this […]

Label Influence

When a food or drink label catches your eye, are you inclined to buy it? I must admit I am. I bought this bottle of wine because of how the label looks. (OK, OK, I admit I also bought it because I like a glass of Chardonnay now and then!) While some labels like to […]

The Good, The Bad, and The Ugly

The process of creating a logo may seem difficult and full of designer’s block. Luckily, Just Creative Design has published an article on this very subject. Their article entitled “How to Design A Logo” emphasizes what a graphic designer, or at least someone with good taste, should know. The article has five main points. 1.Learn […]