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Tag Archives: Movies

Typeface Choices in Movies Matter (Even if the text is at the bottom of the screen)

WARNING: This post discusses a design choice made in Avengers: Infinity War. The choice I’m writing about does NOT contain spoilers, and I will not be discussing any major plot points of the movie (or at least any that haven’t already been made known through press releases and interviews). I deem a movie great if, […]

The Good, The Bad, and The Slightly Horrifying

Alright. Don’t get me wrong, University Mall Theater (commonly referred to as UMall) really isn’t a bad place. They’ve got great movie prices and you really can’t find better customer service. However, being a sweetheart and hosting two buck movie nights doesn’t mean you make the best design choices. I guess I’m beating around the […]

Flat ads for TV

How much of the want to see a TV program or a movie that is coming out in the theater has to do with the trailer and how much of it has to do with the posters and ads? If someone does not have any idea what a program or movie is about how much […]