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Tag Archives: packaging

The Total Package

When walking across the cereal aisle of a grocery store, shoppers are enveloped in a colorful sea of options. Some individuals already know right away what brand of cereal they want specifically. Other customers simply do not have the time to compare the pros and cons of products, so they result to judging by the […]

Let’s Talk about Packaging

On my most recent trip to 7-eleven, all I needed was a bottle of water. I happen to be one of those snobby people who thinks they can taste different types of water so I almost always opt for Deer Park. This time there was a new bottle on the shelf, LIFE WTR. These bottles […]

15 “Most Creative” Food Packaging Designs

It’s time to take a break and get a good chuckle out the 15 “most creative” food packaging designs (http://www.businesspundit.com/15-most-creative-food-packaging-designs/?img=43481). I do not believe these are the MOST creative packaging, or even come close, since most of these “creative” ideas make you chuckle:  the tea bangs hanging on mini hangers (which is darling) and bread buns […]

Is Creativity in the Work Place Necessary?

So you have a new project and you need to get those creativity juices going, but you’re stumped on ideas. Read NPR’s article “How Creativity Works’: It’s All In Your Imagination“. It’s an interview with Jonah Lehrer about his book “Imagine: How Creativity Works.”  Lehrer argues that creativity, whether you’re “writing a Shakespearean tragedy, or trying […]