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Tag Archives: rebrand

Why Target Carts Don’t Suck

Ever given one of those babies a whirl? Target carts are the definition of mobility, efficiency, and speed. In 2011, Target rolled out with a new cart design that enhanced the shopping experience. The new target cart was designed by Boston-based design firm, Continuum. Retiring their metal carts, the new cart weighs about 15–20 lbs. […]

Three Questions to Ask before Rebranding: NSU As a Case Study

This summer, I got to attend a conference session at Norfolk State University in which an NSU marketing team shared the rebranding process they underwent last year. The university went from an outdated logo to a well-thought-out visual identity. The NSU rebranding team shared a few key questions they asked themselves to ensure the final […]