Skip to content

Tag Archives: redesign

Three Questions to Ask before Rebranding: NSU As a Case Study

This summer, I got to attend a conference session at Norfolk State University in which an NSU marketing team shared the rebranding process they underwent last year. The university went from an outdated logo to a well-thought-out visual identity. The NSU rebranding team shared a few key questions they asked themselves to ensure the final […]

Dropbox Update was Made for Designers

As a graphic designer and a student, I can appreciate the branding update to the file sharing and storage website, Dropbox. The overhaul went into effect October of 2017 and included an updated logo, typeface, color palette, and visual design for the website. The company’s design release page focuses a lot on the idea of […]

Calling All Bank Note Designers

Since the nation’s recent economic depression, the American Dream and Dollar has been tainted. In efforts to revive the stigmatized economy, creative strategy consultant, Richard Smith generated the Dollar ReDe$ign Project. It has been over a century since the American dollar was envisioned and last modified in the 1930s. Perhaps now is the best time […]