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Tag Archives: Typefaces

Is Gotham the New Helvetica?

Originally commissioned for GQ magazine, Gotham’s popularity has boomed since its creation. Perhaps most notably, it was used for Barack Obama’s 2008 presidential election campaign. A fresh sans-serif typeface—nostalgic but forward-facing—it doesn’t carry the sort of historical weight that neo-grotesque sans-serif typefaces do. Gotham was a perfect match for Obama’s campaign. Clean, crisp, and wonderfully […]